Daniel Throssell – King of Controversy

Hey, how are you? My name’s “world’s greatest copywriting podcaster”, and I’ve been called Chris “Mr Moneyfingers” Haddad. Oh wait – did I get that backwards?

Today’s guest is Daniel Throssell. And if you’ve never heard of Daniel, you’re in for a treat. Amongst his accomplishments: 

  • Inventor of the parallel welcome sequence
  • Has been banned from mention in r/copywriting AND one of Facebook’s biggest copywriting groups
  • Once closed down, an illegal “group buy” website with a single email

In this episode, you’ll discover how to combine storytelling and controversy to print money with your emails. 

I want the email to be the experience itself – Daniel Throssell

Listen now! 

Show highlights include: 

  • How a disgruntled engineer DESTROYED experienced copywriters in a sales letter contest (without any experience) (6:24) 
  • The old school “Barfly” method of getting clients (it still works in 2022) (9:57) 
  • Why “I’ve made my clients $100M,” says almost nothing about a copywriter’s skill (15:08)
  • The weird way Daniel used classified ads to break his first 100 email subs (19:17) 
  • Two “weird & wrong” ways to write (that make your copy engaging and persuasive) (21:26) 
  • How to convince other marketers to do a list swap (even if your list is half the size) (22:54) 
  • The mythical “Parallel Welcome Sequence” which sucks readers into a “sales vortex” for hours (and turns them into superfans) (23:17) 
  • How to sell hard (and often) while building rapport with your list (27:11) 
  • The “Stealth Marketing” secret behind the P.I.G. Method’s launch success (29:52)
  • Why having a troll who hates you magically lines your pockets with cash (38:03) 
  • The “referral magnet” trick that transforms your email list into an affiliate army (warning: copywriting celebrities may *reluctantly* advertise you to their thousands of fans) (39:03) 
  • The “big dog, little dog” rule for tastefully fuelling internet drama (40:08) 
  • A devious plan to wipe course pirates off the face of the planet (it shut down one “group buy” website with a single email) (41:02)
  • Two cautionary tales for the budding copywriter: the accidental ransom note & the hatchet (54:34) 
  • How “recursive proof” helps you sell more than a dozen testimonials (1:03:03)

Review The Chris Haddad Show

Thanks for tuning in to this week’s episode of the Chris Haddad Show! If the information shared in these weekly conversations and interviews has helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

Similar Posts