Episode 22 - Daniel Throssell: King of Controversy

Hey, how are you? My name’s “world’s greatest copywriting podcaster”, and I’ve been called Chris “Mr Moneyfingers” Haddad. Oh wait – did I get that backwards?

Today’s guest is Daniel Throssell. And if you’ve never heard of Daniel, you’re in for a treat. Amongst his accomplishments:

Inventor of the parallel welcome sequence
Has been banned from mention in r/copywriting AND one of Facebook’s biggest copywriting groups
Once closed down, an illegal “group buy” website with a single email

In this episode, you’ll discover how to combine storytelling and controversy to print money with your emails.

I want the email to be the experience itself – Daniel Throssell

Listen now!

Show highlights include:

How a disgruntled engineer DESTROYED experienced copywriters in a sales letter contest (without any experience) (6:24)
The old school “Barfly” method of getting clients (it still works in 2022) (9:57)
Why “I’ve made my clients $100M,” says almost nothing about a copywriter’s skill (15:08)
The weird way Daniel used classified ads to break his first 100 email subs (19:17)
Two “weird & wrong” ways to write (that make your copy engaging and persuasive) (21:26)
How to convince other marketers to do a list swap (even if your list is half the size) (22:54)
The mythical “Parallel Welcome Sequence” which sucks readers into a “sales vortex” for hours (and turns them into superfans) (23:17)
How to sell hard (and often) while building rapport with your list (27:11)
The “Stealth Marketing” secret behind the P.I.G. Method’s launch success (29:52)
Why having a troll who hates you magically lines your pockets with cash (38:03)
The “referral magnet” trick that transforms your email list into an affiliate army (warning: copywriting celebrities may *reluctantly* advertise you to their thousands of fans) (39:03)
The “big dog, little dog” rule for tastefully fuelling internet drama (40:08)
A devious plan to wipe course pirates off the face of the planet (it shut down one “group buy” website with a single email) (41:02)
Two cautionary tales for the budding copywriter: the accidental ransom note & the hatchet (54:34)
How “recursive proof” helps you sell more than a dozen testimonials (1:03:03)

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