Alen Sultanic is a legendary copywriter and talented entrepreneur. His knowledge in copywriting goes beyond knowing what to write, but he also understands both the psychology and economy of copywriting.
He’s ventured into various industries such as mobile money machines and relationship advice and been successful in all of them. You can say that everything he touches turns into gold. Alen also started a mastermind Facebook group called Nothing Held Back to help fellow entrepreneurs grow and scale their businesses.
Today, we talk with Alen about his journey into the world of marketing and how it completely changed his life. He shares his interesting thoughts about marketing and copywriting and what it felt like when he reached the pinnacle of financial success in his career, which was both a good and a bad thing.
“If you’re a copywriter, I think the biggest thing is basically that choosing the people who you work with is going to have like 95% impact on your career trajectory.” – Alen Sultanic
Some topics that were discussed include:
- Who is Alen?
- How Alen got into the world of marketing
- The evolution of marketing
- Alen’s multiple business ventures
- How it felt like earning a lot of money
- What is competing on economics?
- Why Alen starts with philosophy in building offers
- The importance of energetics in copywriting
- Alen’s advice to copywriters?
- Dealing with clients
- Using the word “Why”
References & links mentioned:
- Scientific Advertising by Claude Hopkins
- Breakthrough Advertising by Eugune Schwartz
- How To Get Rich by Felix Dennis
- Nothing Held Back Facebook Group
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